Case Study:
Nomi.com
When the Brickstream Corporation purchased Nomi, the bricks and mortar analytics company needed a fast, full rebranding and redesign of their website. Stratum worked seamlessly with Nomi’s in-house marketing team to transition the already robust Brickstream.com website (a previous Stratum project) to reflect the merged companies’ new look, expanded offerings, and international presence in a responsive/adaptive platform.
Flexible Templates
Stratum created a robust WordPress template system and style guide that allows Nomi’s marketing team to create rich pages with different layouts. They are able to have as many sections as they like per page, and each section can be laid out in a variety of configurations — empowering Nomi staff to create landing pages, event pages, etc.
CRM Integration and Marketing
The site also needed to integrate Pardot, a tool that connects to their Salesforce CRM. Users were asked to complete forms in order to receive white papers, reports, and similar assets. We configured Pardot and Salesforce so form data handed off from the website is able to populate multiple directions (flagging team members for response; attaching to one or more campaigns for the purpose of conversion tracking). The system automatically used this data to create user profiles to target mailings and both assist sales personnel.
Tools: WordPress, Pardot, Salesforce, emails